Zona Munus Primarium: Signum et Involucrum by Cansu Dagbagli Ferreira

Zona Munus Primarium: Signum et Involucrum by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Argenteum in Publicitas Competition Category.

ArgentumPublicitas· 2026

Zona Munus Primarium: Signum et Involucrum

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Praemium A' Design Award Argenteum Winner in Publicitas Category

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Colors

The Design

About Zona Munus Primarium: Signum et Involucrum

Textus Libri: Zona prima cervisia spumans dura Angolae est, hereditatem localem cum aesthetica recentiore coniungens, cum identitate signi a fontibus Huambo et flumine Okavango inspirata. Consilium in aesthetica recenti et audaci versatur, quae paletis monochromaticis ex fructibus ortis et iconibus geometricis utitur ad oculos alliciendos. Logotypus proprius aquae aspersionem occultam complectitur, essentiam vitae et fluxum fluminum significans. Colores vividos cum dispositione munda et alba coniungens, Zona experientiam visualem recentem et erigentem praebet, quae origines suas per prospectum iuvenilem et consilio provectum celebrat.

The Recognition

About the Praemium A' Design Award Argenteum

Zona Munus Primarium: Signum et Involucrum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Zona Munus Primarium: Signum et Involucrum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Zona Munus Primarium: Signum et Involucrum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.