Prepd Munus Primarium: Identitas Signi ab Cansu Dagbagli Ferreira

Opus Prepd Munus Primarium: Identitas Signi a designatore Cansu Dagbagli Ferreira est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2026

Prepd Munus Primarium: Identitas Signi

a Cansu Dagbagli Ferreira

Cliens: Cansu Ferreira

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

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Victor Praemii Verificatus

Verifica Statum Praemii pro #181178

Visita Situm Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Prepd Munus Primarium: Identitas Signi

Prepd est instrumentum innovativum cibi tradendi quod culinae praescriptiones a digitalibus auctoritatibus creatas in cibos professionaliter paratos convertit. Identitas eius in audaci et moderna specie versatur, ad spatium technologiae ciborum perturbandum destinata. Logotypo ingenioso cum sartagine in spatio negativo effecta et paletta viridi et citrea magni contrarii ornata, signum coniunctionem inter creatores et consumptores celebrat. Per photographiam expressivam et humani primatus atque per geometriam puram, Prepd actum volvendi in tangibilem et altae qualitatis convivii experientiam convertit.

Agnitio

De Praemium A' Design Award Aeneum

Prepd Munus Primarium: Identitas Signi victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Prepd Munus Primarium: Identitas Signi rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Prepd Munus Primarium: Identitas Signi necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Dimensiones et Involucrum: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Notulae: food, app, delivery, digital, modern, colorful
Technologia Productionis: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Provocatio Designandi: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Investigatio: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Inspiratio: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Duratio Operis: 6 months, France and Saudi Arabia
Cursus Operationis: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.