Wudang Blessing Identitas Visualis by Yao Wu

Wudang Blessing Identitas Visualis by Yao Wu is a highly esteemed winner of the very prestigious 2026 Praemium A' Design Award Argenteum in Publicitas Competition Category.

ArgentumPublicitas· 2026

Wudang Blessing Identitas Visualis

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

Praemium A' Design Award Argenteum Winner in Publicitas Category

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Verified Award Winner

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Colors

The Design

About Wudang Blessing Identitas Visualis

Benedictio Wudang est systema identitatis visualis pro nota mercatoria peregrinationis culturalis creatum. Systema figuras culturae Taoisticae, inter quas Imperatorem Zhenwu, Quinque Deos Divitiarum, Fu Lu Shou atque benedictionem studiorum Clivi Taizi, stilo illustrato hodierno denuo interpretatur. Typographia curvas montium in ductus litterarum integrat. Ornamenta modularia sunt, et graphica vectorialia a chartulis negotialibus usque ad tabulas publicitarias magnitudine variantur. Duo modi colorum praebentur, CMYK ad imprimendum et RGB ad quadra visifica. Systema unificatum imagines dispersas substituit atque producta, involucra et media digitalia sustinet.

The Recognition

About the Praemium A' Design Award Argenteum

Wudang Blessing Identitas Visualis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Wudang Blessing Identitas Visualis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Wudang Blessing Identitas Visualis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /