Nextgen Sme Munus Primarium: Experientia Phygitalis Initiationis Clientium ab Akbank Service Design Team

Opus Nextgen Sme Munus Primarium: Experientia Phygitalis Initiationis Clientium a designatore Akbank Service Design Team est victor maxime honoratus praemii praestigiosissimi 2026 Praemium A' Design Award Argenteum in Categoria Certaminis Ministerium.

ArgentumMinisterium· 2026

Nextgen Sme Munus Primarium: Experientia Phygitalis Initiationis Clientium

a Akbank Service Design Team

Cliens: Akbank T.a.Ş

Victor praemii Praemium A' Design Award Argenteum in Categoria Ministerium

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Victor Praemii Verificatus

Verifica Statum Praemii pro #181933

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Nextgen Sme Munus Primarium: Experientia Phygitalis Initiationis Clientium

Textus Libri: Digitatio clientium et producta diversa in una tabella a Grege Consilii Servitiorum Akbank ratione phygitali coniunguntur ut extra ramos accessus pateat. Dissimiliter ac aemuli, fascis multorum productorum ad personam accommodati uno fluxu offeruntur, per quem activatio digitalis usque ad septem producta permittitur. Charta praesentiaque physica per approbationem contractus digitalem tolluntur, quae ut primum punctum innovationis usus mobilis inducitur. Exemplar venditionis praemio nixum adhibetur ut et altitudo relationis cum clientibus et efficacia venditionis augeantur.

Agnitio

De Praemium A' Design Award Argenteum

Nextgen Sme Munus Primarium: Experientia Phygitalis Initiationis Clientium victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Nextgen Sme Munus Primarium: Experientia Phygitalis Initiationis Clientium opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Nextgen Sme Munus Primarium: Experientia Phygitalis Initiationis Clientium creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: We integrate customer digitization and diverse products on one platform with a "phygital" approach for access outside branches. Unlike competitors, we offer personalized multi-product bundles in a single flow, enabling activation of up to 7 products digitally. Our "first point of mobile use" innovation eliminates paper and physical presence through digital contract approvals. We employ a reward-based sales model to increase both customer relationship depth and sales efficiency.
Dimensiones et Involucrum: Based on the insights we gained from the research, we prepared wireframes and prototypes, designed an end to end, simple, functional, sales-focused, and user-friendly interface that aligns with Akbank's design language. Also, we worked with the goal of an understandable and guiding language and established a tone of voice. The design turns complex multi-product banking processes into a streamlined, easy-to-use and coordinated experience.
Notulae: #E2EZeroBasedDesign #E2EServiceAndExperienceDesign #HolisticSMEBanking #NextGenBankingSolution
Technologia Productionis: The experience was shaped through research with approximately 300 SME customers and relationship managers, supported by more than 20 workshops and 3,000 feedback points. These insights showed that SMEs and RMs needed faster, clearer and more integrated onboarding and sales processes. The interface therefore uses guided flows, progressive disclosure and a clear visual hierarchy to support multi-product decisions within a single journey.
Provocatio Designandi: The main challenge was simplifying complex and regulation-driven banking processes without losing trust or compliance. The service needed to balance automation with human support, while working consistently across branch, mobile, and out-of-branch contexts. Another challenge was ensuring adoption by both SMEs and relationship managers with different levels of digital maturity, while aligning multiple internal teams around a shared service vision.
Investigatio: The research aimed to understand how SMEs and relationship managers experience onboarding and product sales in daily banking operations. The main goal was to reduce complexity while enabling faster and more confident decision-making. The study combined interviews, workshops, journey reviews, and feedback analysis with over 300 SME customers and relationship managers. The findings highlighted fragmented processes and high workload. These insights directly shaped a phygital service model that improved efficiency, clarity, and real business outcomes.
Inspiratio: Our mission is to revolutionize SME banking by merging digital speed with human-centric service. SMEs face economic and bureaucratic challenges, so created a phygital ecosystem that integrates digitization and product diversity. By making banking a proactive partner, SMEs gain a competitive edge and lower costs through efficient, automated processes. Available on while our customers need us and providing solutions with paperless, automated flows with E2E digital integrated solutions.
Duratio Operis: The design of project started in February 2023 and finished in August 2023 in Turkey, and was realised in January 2025.
Patentes: Copyrights belong to Akbank T.A.Ş, 2026.
Membra Turmae: Service Design and Process Development Team, Staff Channel Design Team
Agnitiones Imaginum: Image #1: Illustrator, Akbank Design Studio, 2026.
Image #2: Illustrator, Akbank Design Studio, 2026.
Image #3: Illustrator, Akbank Design Studio, 2026.
Image #4: Illustrator, Akbank Design Studio, 2026.