Waves Entropy Ars Digitalis by Marta Moretto is a highly esteemed winner of the very prestigious 2017 Praemium A' Design Award Aureum in Photographia Competition Category.
AurumPhotographia· 2017
Waves Entropy Ars Digitalis
Client: Amrta
Praemium A' Design Award Aureum Winner in Photographia Category
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- Verified Award Winner
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The Design
About Waves Entropy Ars Digitalis
Opus, Waves nominatum, experientiam maris universalem explorat, sensus ipsius artificis inconscii restituere studens. Eius creatio ab imagine undae marinae incepit. Aequatio entropiae visualis physice formalizata est, cui subsecuta est simplificatio et subtractio elementorum ad effectum radiographicum consequendum. Per hanc perspectivam singularem et intimam, Marta Moretto bestiarium unicum depingit. Hae formae depictae intelleguntur esse manifestationes archetyporum primordialium, directe ex inconscio collectivo Iungiano emergentes.
The Recognition
About the Praemium A' Design Award Aureum
Waves Entropy Ars Digitalis victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Waves Entropy Ars Digitalis inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Waves Entropy Ars Digitalis cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
- Dimensions & Packaging
- Printing on plexiglas: L 100 cm H 70cm 0,3 cm
- Tags
- Waves, Entropy, Clean Energy, Renewable energy, Digital Art
- Production Technology
- Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
- Design Challenge
- I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
- Research
- The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
- Inspiration
- The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
- Project Duration
- The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016 - Operation Flow
- we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
- Patents
- marta moretto 2013
- Image Credits
- marta moretto
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