DuePiùTre – Più Che Hamburger Visivae Identitatis by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Praemium A' Design Award Aeneum in Graphica Competition Category.
AesGraphica· 2017
DuePiùTre – Più Che Hamburger Visivae Identitatis
Client: Ferrariodesign
Praemium A' Design Award Aeneum Winner in Graphica Category
- 15,750
- Verified Award Winner
- Verify Award Status for #57055
The Design
About DuePiùTre – Più Che Hamburger Visivae Identitatis
DuePiùTre parva oblatio bistrota Non solum Hamburgensibus, sed etiam pastrami et cervisiae pullum potest, omnia cum recentibus et genuinis Italicis productis revisit. Bulldog electa est quia in Primordio Belli Orbis Terrarum mascot Civitatum Americae Unitarum erat, et quia canis unius e sociis bistrotici est. Ad compensandum pro nomine loci invento, consilium involvit pileum archimagiri ad bulldog et stipendium, quod notionem deferre conantur institutionis oblationis alimentorum modo rectius.
The Recognition
About the Praemium A' Design Award Aeneum
DuePiùTre – Più Che Hamburger Visivae Identitatis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur DuePiùTre – Più Che Hamburger Visivae Identitatis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. DuePiùTre – Più Che Hamburger Visivae Identitatis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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