Fattoria il Gambero - Winery Visivae Identitatis by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Praemium A' Design Award Ferreum in Graphica Competition Category.
FerrumGraphica· 2017
Fattoria il Gambero - Winery Visivae Identitatis
Client: Ferrariodesign
Praemium A' Design Award Ferreum Winner in Graphica Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Visivae Identitatis
Fattoria il Gambero se in foro collocavit cum accessu dynamico et hodierno, ad augendam suam historiam, quae rursus ad 1880. Haec est ratio trade vestigium styliatis "G"; significat sensum corkscreae utrem discooperire et simile viae quae ad societatem ducens. Fontes sans serif huic symbolo aliquantum abstracto substantiam addit et vetusta eius praeterita inexorabiliter coniungit ad praesens. Colores totam imaginem dant tactum amet, dum notae quaedam conservantur praeteriti temporis, exempli gratia, in charta caelata Brochure.
The Recognition
About the Praemium A' Design Award Ferreum
Fattoria il Gambero - Winery Visivae Identitatis victor est Praemii A' Design Award Ferreum, honoris amplissimi formis bonis dati, quae postulatis professionalibus et industrialibus ab creationibus bene formatis exspectatis satisfaciunt. Victores Ferrei magnam peritiam, altam specializationem, intellectum periti et facultatem creandi auctorum suorum ostendunt. Exspectatur Fattoria il Gambero - Winery Visivae Identitatis creationem multum aestimatam, admiratam et carissimam, practicam et novam fore. Haec forma Ferreo victa optimas industriae consuetudines integrat et proprietates technicas idoneas, cum scientia et talento coniunctas, habet. Fattoria il Gambero - Winery Visivae Identitatis ob diligentiam suam honoratur et ad vitae qualitatem emendandam formatum est, ut mundum meliorem reddere iuvet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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