Care for Mom to Be Munus Excitationis Socialis by Seyon Kim

Care for Mom to Be Munus Excitationis Socialis by Seyon Kim is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Designatio Socialis Competition Category.

AesSocialis· 2020

Care for Mom to Be Munus Excitationis Socialis

by Seyon Kim

Client: Seyon Kim

Praemium A' Design Award Aeneum Winner in Socialis Category

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Verified Award Winner

Verify Award Status for #87971

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Care for Mom to Be Munus Excitationis Socialis

Cura Matris Futurae est titulus publicae conscientiae de necessitatibus mulierum praegnantium quae iter faciunt. Titulus alios vectores rogat ut sedem in tramine vel locum autocineto collocando praebeant. Identitas visualis ex signo crescit quod figuram personae praegnantis cum forma cordis coniungit, praegnantiam et curam repraesentans. Color tepidus pastellinus, ex rubro et aurantiaco mixtus, adhibetur loco coloris qui solet cum praegnantia coniungi. Tabulae et tesserae subterraneae impressae signum in stationibus et locis autocinetorum ferunt.

The Recognition

About the Praemium A' Design Award Aeneum

Care for Mom to Be Munus Excitationis Socialis victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Care for Mom to Be Munus Excitationis Socialis rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Care for Mom to Be Munus Excitationis Socialis necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim