Aes Graphica · 2020
Pleady Branding Nota Communis Notarum
- Praemium A' Design Award Aeneum 2020 in Graphica
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Nota Communis Notarum
Nota Textus: Pleady Insignia est propositum notae identitatis creatum pro peculiari fabricatore taeniarum adhaesivarum. Propositum complectitur nomen notae, logo notae, involucra, interretialia loca, catalogos productorum, pellicula notae et cellas expositionum mercatoriarum. Nomen coniungit verba "play" et "ready". Communicatio circa dictum praecipuum "Tape or Lose" et imaginem praecipuam cursoris feminae aedificatur, ex linea per logo currente inspirata. Color notae flavo-viridis attentionem in athletas signat. Color administratio colorem notae in charta, pellicula et monitoribus constantem servat.
About the Praemium A' Design Award Aeneum
Pleady Branding Nota Communis Notarum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Pleady Branding Nota Communis Notarum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Pleady Branding Nota Communis Notarum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
