Sincha-Man Munus Primarium: Identitas Corporativa by Donggyun Kang

Sincha-Man Munus Primarium: Identitas Corporativa by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2020

Sincha-Man Munus Primarium: Identitas Corporativa

by Donggyun Kang

Client: Sinchaman

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #91597

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sincha-Man Munus Primarium: Identitas Corporativa

Textus Libri: Sincha-Man est propositum identitatis corporativae creatum pro parvo ministerio autocinetorum locandorum et conducendorum. Identitas circa personam heroicam constituitur, quia heroes suis signis late cognoscuntur. Imagines, iconae, symbola et litterarum formae lineis caeruleis frigidis depictae honestatem, fiduciam et celeritatem exprimunt. Motivum aureolam heroicam significans hoc argumentum sustinet. Eadem elementa constanter per media et retialia et non-retialia applicantur. Identitas novae notae mercatoriae firmam agnitionem et faventem impressionem in foro referto praebere intendit.

The Recognition

About the Praemium A' Design Award Aeneum

Sincha-Man Munus Primarium: Identitas Corporativa victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Sincha-Man Munus Primarium: Identitas Corporativa rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Sincha-Man Munus Primarium: Identitas Corporativa necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim