Option Optio Compositionis Cartelli by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Graphica Competition Category.
AesGraphica· 2020
Option Optio Compositionis Cartelli
by Haolai Zhou
Client: H.Design
Praemium A' Design Award Aeneum Winner in Graphica Category
Verified Award Winner
Verify Award Status for #91989The Design
About Option Optio Compositionis Cartelli
Optio est cartelli compositio de iuribus mulierum. Cartellum mulieres rogat ne taceant sed vocem suam ad mundum tollant. Nuntius etiam populum rogat ne de re quae cotidie circa eos accidit taceat. Silentium mulieribus neque populo optio est. Imago centralis signum crucis est, ex notis in schematibus derelictis et exemplaribus prioribus in recognitione operis positis sumptum. Crux declarat silentium non esse optionem. Cartellum undecim per septemdecim uncias metitur.
The Recognition
About the Praemium A' Design Award Aeneum
Option Optio Compositionis Cartelli victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Option Optio Compositionis Cartelli rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Option Optio Compositionis Cartelli necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
- Dimensions & Packaging
- 11in x 17in
- Tags
- Women Rights, Powerful, Action, Option
- Production Technology
- Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
- Design Challenge
- Finding the powerful and appropriate visual language to speak out.
- Research
- Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
- Inspiration
- Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
- Project Duration
- The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
- Operation Flow
- Powerful visual communication is catching people's attention, and it's straightforward to the core message.
- Team Members
- Haolai Zhou
- Image Credits
- Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018
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