Airport Bremen Wayfinding Ratio by Thomas Geissert

Airport Bremen Wayfinding Ratio by Thomas Geissert is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2020

Airport Bremen Wayfinding Ratio

by Thomas Geissert

Client: Teamgeissert

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #93704

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Colors

The Design

About Airport Bremen Wayfinding Ratio

Sed summus A modern consilio et manifesta notitia Hirarchie distinguit ratio nova. Ratio facit intentionem velox erit quale servitium praestare auxixilio elit. Significat quod tunc maxime momenti ad uti a fonte, a diversis introductio ad elementum distinctiva sagitta, summus contrario colorum. Hoc autem praecipue est facies muneris et animi, ut bona sua risibilitas, readability obice-liberum notitia et muniat. Aluminium novae casibus cum progredientis aetatis optimized DUXERIT lux sunt. Additae Signage arces.

The Recognition

About the Praemium A' Design Award Argenteum

Airport Bremen Wayfinding Ratio victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Airport Bremen Wayfinding Ratio opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Airport Bremen Wayfinding Ratio creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. Characterized by its modern, contemporary appearance with the modern classic typography. The calm appearance should promote safety, confidence and deceleration among passengers. A contrasting modern design and a clear information hierarchy characterize this new system. The orientation system works easy and makes a positive contribution to the service quality of the airport.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: New aluminium cases with contemporary, optimized LED illumination are used for the signage system.
Bremen City Airport has introduced new flight information display screens (FIDS) throughout its terminal complex.
The screen-designs are created by teamgeissert and displayed on NEC MultiSync V651 models.
Design Challenge: The arrow became an independent, striking element suitable for the pictograms newly designed.
Research: The new font is the Fago OT. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
The primary information is flight-related information, the secondary information concern the service facilities in the airport.
Inspiration: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced general view without creating visual disturbances. The choice of typography and icons as well as the lighting and coloring make orientation easier for international guests.
The most important means besides using the new font, Fago OT from Ole Schäfer is the introduction of high contrast colors. Our focus was on functional and psychological aspects such as good visibility, readability and barrier free information.
The decisive factor for the effectiveness of the new guidance and orientation system is the complete information chain.
Project Duration: starting in 2012
finished in 2018
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the passengers, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Anne Wichmann
Image Credits: teamgeissert