Rotass Haute Joallerie Chongqing Ornamentorum Tabernae Interioris Designatio by Xiaobing Yao

Rotass Haute Joallerie Chongqing Ornamentorum Tabernae Interioris Designatio by Xiaobing Yao is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Platinum in Designatio Interior Competition Category.

PlatinumInterior· 2020

Rotass Haute Joallerie Chongqing Ornamentorum Tabernae Interioris Designatio

by Xiaobing Yao

Client: Yao Xiaobing Design Studio

Praemium A' Design Award Platinum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #95560

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The Design

About Rotass Haute Joallerie Chongqing Ornamentorum Tabernae Interioris Designatio

Rotass Haute Joaillerie Chongqing est tabernae ornamentorum spatium interius CCLXXX metrorum quadratorum in duobus tabulatis extensum. Renovatio aedificii in via mercatoria iam exstantis tabulis gypseis, laminis chalybeis specularibus et fistulis chalybeis albis utitur. Sculptura gypsea in atrio tabulati inferioris aestheticam notae mercatoriae exprimit, dum gradus aenei et lacunar speculare motum sursum tendentem creant. Contignatio media elevata spatium extendit atque loco receptionis hospitum praecipuorum inservit. Tabulatum superius symbola architecturae ecclesiasticae adhibet ad sensum ritualem addendum, et paries ambulacri multis faciebus sectus interiorem adamantis partem in memoriam revocat.

The Recognition

About the Praemium A' Design Award Platinum

Rotass Haute Joallerie Chongqing Ornamentorum Tabernae Interioris Designatio victor est Praemii A' Design Award Platinum, honoris amplissimi formis vere eximiis, elegantibus et magnificis dati. Victores Platini miracula creationis sunt, testimonia finium ingenii inventivi, et industriam inaequabilem auctorum suorum ostendunt. Exspectatur has formas opera celeberrima fore, quae aetatis venustatem definiant, ad societatis salutem conferant et fines artis, scientiae, formandi et technologiae promoveant. Rotass Haute Joallerie Chongqing Ornamentorum Tabernae Interioris Designatio excellentiam transcendentem exhibet et utilibus proprietatibus mundum meliorem reddit. Rotass Haute Joallerie Chongqing Ornamentorum Tabernae Interioris Designatio opus est Praemio A' Design Award Platino victum, quod cupiditates excitat, animos incitat, delectat et magnum gaudium creat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
Dimensions & Packaging: The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
Tags: Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
Production Technology: The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
Design Challenge: The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
Research: At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
Inspiration: The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
Project Duration: The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
Patents: Copyrights belong to Xiaobing Yao, 2019.
Team Members: Xiaobing Yao
Image Credits: Image #1: Photographer Qiang Dou, Exhibition Hall, 2019.
Image #2: Photographer Qiang Dou, The Reception Desk, 2019.
Image #3: Photographer Qiang Dou, Corridor, 2019.
Image #4: Photographer Qiang Dou, Stairs, 2019.
Image #5: Photographer Qiang Dou, Details, 2019.