Heytea Lab Shenzhen OCT Harbor Designatio Interior Tabernae Venditoriae by Uno Chan

Heytea Lab Shenzhen OCT Harbor Designatio Interior Tabernae Venditoriae by Uno Chan is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aureum in Designatio Interior Competition Category.

AurumInterior· 2020

Heytea Lab Shenzhen OCT Harbor Designatio Interior Tabernae Venditoriae

by Uno Chan

Client: TOMO Interior Design Firm

Praemium A' Design Award Aureum Winner in Interior Category

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Verified Award Winner

Verify Award Status for #96008

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Designatio Interior Tabernae Venditoriae

Heytea Lab Shenzhen OCT Harbor est designatio interior venditoria pro taberna principali notae theanae. Spatium 1300 metra quadrata complectitur et in quinque laboratoria thematica dividitur. Laboratorium peripheriale, laboratorium glaciei conficiendae, laboratorium bellariorum et laboratorium illustrationum in primo tabulato collocantur, laboratorium autem theae studiosorum in secundo tabulato positum est. Scalae geometricae ambo tabulata coniungunt et centrum visuale interioris efficiunt. Lumina lineata et pelliculae lucidae in lacunari et cancellis metallicis insertae sunt. Laminae aluminii spumei in parietibus lateralibus cum metallo polito serico contrastant.

The Recognition

About the Praemium A' Design Award Aureum

Heytea Lab Shenzhen OCT Harbor Designatio Interior Tabernae Venditoriae victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Heytea Lab Shenzhen OCT Harbor Designatio Interior Tabernae Venditoriae inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Heytea Lab Shenzhen OCT Harbor Designatio Interior Tabernae Venditoriae cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.