Korea Sport Coach Federation Notans, Et Visual Identity by Yena Choi and Jinha Seo

Korea Sport Coach Federation Notans, Et Visual Identity by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Graphica Competition Category.

AesGraphica· 2020

Korea Sport Coach Federation Notans, Et Visual Identity

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Praemium A' Design Award Aeneum Winner in Graphica Category

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Verified Award Winner

Verify Award Status for #98641

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Korea Sport Coach Federation Notans, Et Visual Identity

KSCF est Coreanica division ludis ludis, qui colligit truncis experts ad comprehendo nationalibus quadrigis histriones active pristini et in carrucis, quadrigis ludis et owners. Logo instructa est in corde axis ab Albo XY collocata, per quam repraesentatur et euphoria, athleta scriptor adrenaline, partim in dedication, et affectio amoris pro teams et generatim pro ludis. Logo cor puzzle consistit in quatuor partes aurem, sagitta, pedes et cor tuum. Significat quod auris audiat, et sagitta significare propositum et directionis, sub significat facultatem et cor integer distinebatur.

The Recognition

About the Praemium A' Design Award Aeneum

Korea Sport Coach Federation Notans, Et Visual Identity victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Korea Sport Coach Federation Notans, Et Visual Identity rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Korea Sport Coach Federation Notans, Et Visual Identity necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team