Mitsubishi eK X (Cross) Libellus by Tomohira Kodama

Mitsubishi eK X (Cross) Libellus by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Publicitas Competition Category.

ArgentumPublicitas· 2020

Mitsubishi eK X (Cross) Libellus

by Tomohira Kodama

Client: Mistubishi Motors

Praemium A' Design Award Argenteum Winner in Publicitas Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Libellus

Mitsubishi eK X est libellus ad autocinetum kei generis crossover creatus. Libellus vehiculum tamquam exemplar compactum cum indole SUV, forma vivida et parvo consumptu combustibilis exhibet. Dispositio conceptum "Cute Beast" sequitur, qui etiam exteriorem autocineti formam direxit. Audax coniunctio flavi et nigri coloris adhibetur ut primo aspectu animos alliciat. Quaeque functio et facultas operandi ordine perspicuo ostenditur. Libellus factus est ut ad clientes perveniret qui aliquid novum experiri cupiunt.

The Recognition

About the Praemium A' Design Award Argenteum

Mitsubishi eK X (Cross) Libellus victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Mitsubishi eK X (Cross) Libellus opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Mitsubishi eK X (Cross) Libellus creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release