Project Yellow Notam Promotionem by Yu Chen

Project Yellow Notam Promotionem by Yu Chen is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2020

Project Yellow Notam Promotionem

by Yu Chen

Client: Hubei University of Technology

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner

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Colors

The Design

About Project Yellow Notam Promotionem

Project Yellow es project est comprehensive quod fabricare de conceptu omnia est visual Yellow. Secundum clavis vision, velit magna exhibet et in urbibus suis, et in principiatis in serie culturae et creatrix potest produci simul. Ut visual IP, Yellow Project habet imaginem et cogens visual energetic color machinemur ad formare unum clavem a vision, quod homines nullam habuerint oblivionem facit. Idoneam ad magna-scala online offline et promotionem et output of visual derivatis est unicum consilio project.

The Recognition

About the Praemium A' Design Award Argenteum

Project Yellow Notam Promotionem victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Project Yellow Notam Promotionem opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Project Yellow Notam Promotionem creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen