Hak Hi Kong Juvenes Ad Portum by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Juvenes Ad Portum by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Argenteum in Graphica Competition Category.

ArgentumGraphica· 2020

Hak Hi Kong Juvenes Ad Portum

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

Praemium A' Design Award Argenteum Winner in Graphica Category

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Verified Award Winner
Verify Award Status for #99273

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Colors

The Design

About Hak Hi Kong Juvenes Ad Portum

Tria ratio CI ad usum rogationem et aedificabunt in d-Portus An Everriculum. Primum est partum a novus logo visual propria materia extrahenda est civitas Hakka culturae characteres. Gradum entertainment experientia ex altera reinvestigation est ergo duos mascot creare characters et representing ea in novum transferrem ad Visitor urbis amoenitas ad portum. Postrema autem non minimus, planing novem intra varietates suas, et ambiente entertainment actiones et delectamentum cuisines.

The Recognition

About the Praemium A' Design Award Argenteum

Hak Hi Kong Juvenes Ad Portum victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Hak Hi Kong Juvenes Ad Portum opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Hak Hi Kong Juvenes Ad Portum creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang