Zacapa Reserva Limitada 2019 Designum Involucri Rhomii by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aureum in Editio Limitata Competition Category.
AurumEditio Limitata· 2020
Zacapa Reserva Limitada 2019 Designum Involucri Rhomii
by Michelle Mak - forceMAJEURE Design
Client: Diageo
Praemium A' Design Award Aureum Winner in Editio Limitata Category
- 54,059
- Verified Award Winner
- Verify Award Status for #99660
The Design
About Zacapa Reserva Limitada 2019 Designum Involucri Rhomii
Zacapa Reserva Limitada 2019 est designum involucri editionis limitatae pro rhomio maturato. Pittacium fuscum litteris bracteatis aureis colores sucini et aureos liquoris ornat. Fascia petate insignis, fascia stramentitia texta coloribus specialibus pro hac editione ab artificibus feminis Guatemalensibus localibus facta, lagoenam circumdat. Designum thecae colorum et texturarum lavationes miscet, quae a terra Guatemalensi inspiratae sunt. In theca, fascia petate et fascia insignis cum notis gustationis coloribus aureis exhibentur.
The Recognition
About the Praemium A' Design Award Aureum
Zacapa Reserva Limitada 2019 Designum Involucri Rhomii victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Zacapa Reserva Limitada 2019 Designum Involucri Rhomii inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Zacapa Reserva Limitada 2019 Designum Involucri Rhomii cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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