The Mix Land Taberna Vestium Viariarum by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Praemium A' Design Award Aeneum in Designatio Interior Competition Category.
AesInterior· 2020
The Mix Land Taberna Vestium Viariarum
by Yuan Lijun
Client: Xianxiang Design
Praemium A' Design Award Aeneum Winner in Interior Category
Verified Award Winner
Verify Award Status for #99894The Design
About The Mix Land Taberna Vestium Viariarum
Mix Land taberna vestium viariarum est in urbe Hangzhou, Sinis. Consilium formae ab imagine laboratorii oritur et culturam viarum ad ornatum interiorem applicat. Tres instructiones artis dynamicae, quae energiae extractio, condensatio et mensa decompositionis appellantur, sonum, visum et tactum coniungunt ut experientiam interactivam creent. Caeruleum neonium valde saturatum, fenestrae ianuaeque coloratae, et pegmata digitalia praecipuos accentus visuales efficiunt. Instructiones ostentationis intra spatium apertum denuo disponi possunt, ita ut taberna tam necessitatibus mercatoriis quam experientialibus se accommodet.
The Recognition
About the Praemium A' Design Award Aeneum
The Mix Land Taberna Vestium Viariarum victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur The Mix Land Taberna Vestium Viariarum rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. The Mix Land Taberna Vestium Viariarum necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
- Tags
- street culture,art installations,interactive experience,retail,interior design
- Production Technology
- Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
- Design Challenge
- From the perspective of street culture to consider traditional design
- Research
- It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
- Inspiration
- Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
- Project Duration
- The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
- Operation Flow
- The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
- Team Members
- Designer: Yuan Lijun
- Image Credits
- Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019
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