South Branch Sign Restaurant Interiordesign by Tiao Ouyang

South Branch Sign Restaurant Interiordesign by Tiao Ouyang is a highly esteemed winner of the very prestigious 2020 A' Design Award an Bronze in Inneraum an Ausstellungsdesign Competition Category.

BronzeInterieur· 2020

South Branch Sign Restaurant Interiordesign

by Tiao Ouyang

Client: Oytt Design

A' Design Award an Bronze Winner in Interieur Category

8,243

Verified Award Winner

Verify Award Status for #100068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About South Branch Sign Restaurant Interiordesign

South Branch Sign ass d'Interiordesign vun engem Kette-Restaurant am Hong Kong-Stil zu Changzhou. D'Projet ëmfaasst eng Gesamtfläch vu 500 Quadratmeter. Verschidde Materialien a Faarwen definéieren d'funktionell Beräicher, sou datt kierperlech Trennwänn reduzéiert ginn an d'Layout duerch onsichtbar Ënnerdeelunge liesbar gëtt. Terrazzo, Holz, Lieder a Spigel schafen eng räich a ofwiesslungsräich rämlech Textur. Fléissend Linnen zéien sech iwwer d'Mauere an d'Plafong, an agebaute Luuchte betounen déi fein Detailer. Dat Resultat ass e roueg an transparent Raum mat enger einfacher Textur an engem rationale, modernen Charakter.

The Recognition

About the A' Design Award an Bronze

South Branch Sign Restaurant Interiordesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt South Branch Sign Restaurant Interiordesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. South Branch Sign Restaurant Interiordesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this case, the design team follows the brand's consistent concise approach, focusing on highlighting the virtual and real space and liquidity. With transparent, pure and delicate visual presentation, in a rational and fashionable style, the designers get rid of the public's inherent impression of Hong Kong-style restaurants, which is flexible and comfortable.
Dimensions & Packaging: The project covers a total of 500 square meters. As far as the eye can see, the smooth lines are laid out on the facade and the top, outlining the delicate texture details, and the inlaid exquisite lighting makes the texture sublimate.
Tags: Interior, Restaurant, Commercial, Modern, Simple, New Hong Kong Style, South Branch Sign, Fashionable
Production Technology: The designers uses different materials and colors to distinguish different functional areas, which reduces the physical partition in space and makes the functional layout appear in the invisible partition, and has a great sense of bulk. At the same time, it shows a simple texture in the design.
Design Challenge: Compared with last year's South Branch Sign Jiangyin project, although this case is more concise and low-key, its temperament is more mature and stable, just like the process of brand growth, from immature to mature, step by step, with the trend, and with the time. Here, we can not find the old Hong Kong-style noise, both the implicit tenderness of the East and the classical rhythm of the West, so compatible and new style, like the heart of Hong Kong.
Research: The quality and variety of products are only the basic demands of diners, while situational environment, personalization and brand aesthetics are the important factors of brand circle fans. Therefore, how to have both "authentic Hong Kong taste" and a new perspective and thinking has become the focus of space expression in this case.
Inspiration: This is a branch design of Hong Kong-style chain brand restaurant. The designer starts from the inner dimension of environmental construction, through in-depth thinking and combing the relationship between food and culture, fashion and tradition, and disseminates the emotional communication channel to the heart.
Project Duration: The project started in March 2019 in Changzhou and finished in May 2019 in Changzhou.
Operation Flow: With the help of terrazzo, wood, cortex and mirror, the interface between the two rooms is not only transitional extension, but also detail level, which sets off a rich and diverse spatial texture.
Patents: Copyrights belong to Tiao Ouyang, 2019.
Team Members: Tiao Ouyang
Danfeng Zhou
Yang Li
Image Credits: Image #1: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #2: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #3: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #4: Photographer Yiwen Xu, South Branch Sign, 2019.
Image #5: Photographer Yiwen Xu, South Branch Sign, 2019.