Beyond the Blue Buch by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award an Sëlwer in Drock a Publizéiert Medien Design Competition Category.

SëlwerDrock· 2020

Beyond the Blue Buch

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award an Sëlwer Winner in Drock Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Buch

Beyond the Blue ass e Buch iwwer Ëmweltproblemer am Zesummenhang mat der Mier. All Kapitel gëtt duerch en ënnerscheedleche Faarfchip agefouert, deen e verschiddent Gesiicht vum Ozean weist. E grénge Chip steet fir e gesonde Miereswald, während e roude Chip op e Mier verweist, dat duerch d'Blutt vu Walen däischter gouf. D'Faarf gëtt als eng einfach an universell Manéier benotzt fir komplex Ëmweltthemen u Lieser vun all Alter z'erklären. D'Buch moosst 187 mm op 245 mm an huet 90 Säiten. De Print benotzt Sojaboun-Uelegtënt op 100 g matte Pabeier, an d'Fuedembindung reduzéiert de Gebrauch vu Kleber.

The Recognition

About the A' Design Award an Sëlwer

Beyond the Blue Buch ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Beyond the Blue Buch e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Beyond the Blue Buch ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam