Nostalgia Parfümerie Buttek vum Dmitry Pozarenko

D'Wierk Nostalgia Parfümerie Buttek vum Designer Dmitry Pozarenko ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

SëlwerInterieur· 2020

Nostalgia Parfümerie Buttek

vum Dmitry Pozarenko

Client: Gold Apple

A' Design Award an Sëlwer Gewënner an der Kategorie Interieur

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Nostalgia Parfümerie Buttek

Déi industriell Landschafte vun de 1960-1970er hunn dëse Projet inspiréiert. D'Metallstrukturen aus waarme Rollt Stol schaffen eng realistesch Intonatioun vun der Anti-Utopie. E rustest profiléiert Blat mat alen Dénger schaaft eng Atmosphär vu komplette Meenungsfräiheet. Open technesch Kommunikatiounen, schaarf Plooschter a Granit countertops bäidroe fir den Interieur industrielle Chic vun de sechzeger Joeren.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Nostalgia Parfümerie Buttek ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Nostalgia Parfümerie Buttek e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Nostalgia Parfümerie Buttek ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensiounen & Verpackung: The total area is 1630 sq.m.
Tags: interior design, retail space, metal, stone, industrial, sixties
Produktiounstechnologie: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Design Erausfuerderung: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Fuerschung: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiratioun: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Projetdauer: The store is located in the center of Moscow. The project was completed in 2018.
Operatiounsablaf: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Teammemberen: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Bildnoweis: All images: photographer Mick Pomortsev, 2019.