Interdependence Plakatdesign by Haitao Song

Interdependence Plakatdesign by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award an Eisen in Sozialdesign Competition Category.

EisenSozial· 2020

Interdependence Plakatdesign

by Haitao Song

Client: SongHaitao

A' Design Award an Eisen Winner in Sozial Category

21,656

Verified Award Winner

Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Plakatdesign

Interdependence ass e Plakat am ëffentleche Beräich, deen erschaf gouf, fir op de Schutz vun der Wildbahn opmierksam ze maachen. De Plakat weist en Iessteller. Op der lénker Säit leien doudeg wëll Déieren, eng Fliedermaus an e Schuppendéier. Op der rietser Säit läit eng infizéiert mënschlech Long mat der Form vum Coronavirus dran. D'Blutt vun den Déieren breet sech aus a bild d'Form vun der Long, an d'Blutgefässer vun der Long sinn als Bamäscht gezeechent. D'Bild verbënnt d'Iessen vu wëllen Déieren mat Infektiounen a bréngt de Message erof, datt de Schutz vun de wëllen Déieren och d'Mënschen schützt. De Plakat mëcht 70 op 50 Zentimeter aus a gëtt souwuel am Bausseraum wéi och online gewisen.

The Recognition

About the A' Design Award an Eisen

Interdependence Plakatdesign ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Interdependence Plakatdesign eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Interdependence Plakatdesign gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020