$Refracting Reality Buchdesign by Ching-Fa Lung$

Refracting Reality Buchdesign by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Drock a Publizéiert Medien Design Competition Category.

SëlwerDrock· 2021

Refracting Reality Buchdesign

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award an Sëlwer Winner in Drock Category

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Verified Award Winner

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Colors

The Design

About Refracting Reality Buchdesign

Refracting Reality ass e Buch iwwer d'Liicht an d'mënschlech Wahrnehmung. D'Buch entdeckt véier Charakteristiken vum Liicht: Refraktioun, Reflexioun, Diffraktioun an Interferenz. Dës Qualitéite gi mat Typografie an Biller iwwer 368 Säite ausgedréckt. Beschichtet an onbeschichtet Pabeier goufe gewielt fir verschidden Androck vum Liicht z'ënnerstëtzen. E festen Prisma ass am Bichréck festgehalen a kann vum Lieser erausgeholl ginn. Mam Prisma kënnen d'Lieser d'Verhale vum Liicht direkt beobachten a mat de gedréckte Biller interagéieren.

The Recognition

About the A' Design Award an Sëlwer

Refracting Reality Buchdesign ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Refracting Reality Buchdesign e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Refracting Reality Buchdesign ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin