3 Mobile Lifestyle Store Primary Function: Detailhandels-Inneraussegestaltung by Yan Yik Lun and Marco Choi is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Inneraum an Ausstellungsdesign Competition Category.
SëlwerInterieur· 2021
3 Mobile Lifestyle Store Primary Function: Detailhandels-Inneraussegestaltung
Client: IMO design
A' Design Award an Sëlwer Winner in Interieur Category
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- Verified Award Winner
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The Design
About 3 Mobile Lifestyle Store Primary Function: Detailhandels-Inneraussegestaltung
3 Mobile Lifestyle Store ass eng Detailhandels-Inneraussegestaltung fir eng Mobilfunknetzmarke zu Hong Kong. De Buttek erstreckt sech iwwer 150 Quadratmeter. Kontrastéierend schwaarz-wäiss Sträifen zéien duerch all Eck vum Raum. Breet diagonal Linnen forme d'linear Luuchtbar an de Buedemmuster. Hëlzern Uewerflächen bréngen e Gefill vun Harmonie an Einfachheet. De Client-Service-Beräich benotzt geräischabsorbéierend Stoffpartitiounen, déi vun de Sëtzer vun der éischter Klass am Fliger inspiréiert sinn. Eng ofgeschlossen Atelier mat beweeglechen Glaspartitiounen bitt Tutorialen un a kann sech fir Evenementer op de Verkafsberäich opmaachen.
The Recognition
About the A' Design Award an Sëlwer
3 Mobile Lifestyle Store Primary Function: Detailhandels-Inneraussegestaltung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt 3 Mobile Lifestyle Store Primary Function: Detailhandels-Inneraussegestaltung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. 3 Mobile Lifestyle Store Primary Function: Detailhandels-Inneraussegestaltung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new store with a design of contrasting colours of black and white stripes traversing each and every single corner of the store. Additionally, the regular store layout combined with wide diagonal lines for the linear light bar and floor pattern, which formed a contemporary style that highlights the brand colours. Other parts recruited a wooden finish and created a sense of harmony and simplicity. Has given a simple, spontaneous yet modern edge to the meaning of aesthetic beauty.
- Dimensions & Packaging
- Total floor area: 150 metre square.
- Tags
- 3, 3 Shop, mobile store, retail design, shop design, mobile lifestyle, Monochrome, 3HK
- Production Technology
- For the newly built 3 Supreme customer service quarter, the designer have employed the idea from aircraft first-class seating, with noise-absorbing fabrics for partitioning, which creates a high level of privacy. Layers of white 3D stripped glass light panels with stainless steel in gold highlight became the feature back wall at the supreme customer service corner. This created a simple yet elegant atmosphere.
- Design Challenge
- The first pilot store combines with the new business model apart from the traditional sale area, which also including 3 Supreme customer service, workshop & multifunctional business event space. To provide a more seamless, efficient and interactive service experience for customers.
- Research
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified, and relaxed lifestyle.
- Inspiration
- The development of mobile networks and smartphones nowadays has strongly been focusing on new technology as a selling point, as well as ways to simplify our work and enhancement of human life and has formed an integral part of our daily lives. Hence, the newly revamped 3 lifestyle store has taken mobile lifestyle as a theme to match with customers' desire for a smarter, simplified and relaxed lifestyle.
- Project Duration
- The project started in Match 2019 in Hong Kong and finished in July 2019.
- Operation Flow
- The innermost corner of the store has an enclosed workshop surrounded by operable glass partitions, which provides an area for smartphone tutorials for customers and further training for staff. Multifunctional space is created with operable glass partitions opening up to connect to the sales area. It gives a capacity of up to 40 people, which is a perfect venue for media functions, announcements, ceremonies, social and business events.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Yan Yik Lun
Marco Choi
Natalie Chan
Fung Yeung - Image Credits
- IMO design, Bobby Wu
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