Hang Seng Bank Bankfiliale Interieur by Marco Choi and Yan Yik Lun

Hang Seng Bank Bankfiliale Interieur by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Inneraum an Ausstellungsdesign Competition Category.

BronzeInterieur· 2021

Hang Seng Bank Bankfiliale Interieur

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award an Bronze Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #108096

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Colors

The Design

About Hang Seng Bank Bankfiliale Interieur

Hang Seng Bank ass en Interieur vun enger Bankfiliale vun der neier Generatioun a Hong Kong. D'Filial ëmfaasst 152 Quadratmeter a huet en oppene, gastfrëndlechen Layout, mat komfortabelem Liicht an waarme Holzelementer. Digitale Servicefunktiounen sinn an den Interieur integréiert, dorënner elektronesch Ticketing, eng digitale Service-Bar an en Self-Service-Schalter. Clienten kënnen iwwer eng Mobile-Banking-Applikatioun scho virum Ukommen en elektronesche Ticket fir Schaltersservicer kréien. D'Design zielt drop of, d'Waardezäit an der Filial ze reduzéieren an d'Banking méi effizient an interaktiv ze maachen.

The Recognition

About the A' Design Award an Bronze

Hang Seng Bank Bankfiliale Interieur ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Hang Seng Bank Bankfiliale Interieur e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Hang Seng Bank Bankfiliale Interieur erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab