Times Pavilion Ausstellungspavillon by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Ausstellungspavillon by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Inneraum an Ausstellungsdesign Competition Category.

SëlwerInterieur· 2021

Times Pavilion Ausstellungspavillon

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award an Sëlwer Winner in Interieur Category

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Verified Award Winner

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Colors

The Design

About Times Pavilion Ausstellungspavillon

De Times Pavilion ass en Ausstellungsraum, deen fir e chinesescht Immobiliënentreprise geschafe gouf. De Pavillon geet ewech vu statesche Bannenraumopstellungen. Eng bewegbar Mauer, aus grousse LED-Displayschiermer gebilt, kann laanscht eng Schinn gefaalt an nei positionéiert ginn. D'Verbindung vu Schinn, Maschinnerie a Programm réckelt d'Mauer hin an hier fir de Raum ze veränneren. D'Schiermer weisen d'Entwécklungsgeschicht vun der Firma a kënnen an Echtzäit aktualiséiert ginn, wat de Materialoffall vu gedréckten Displaye reduzéiert. D'Opstellung follegt der mënschlecher Beweegung fir eng duerchgängeg panoramesch Streck ze bilden.

The Recognition

About the A' Design Award an Sëlwer

Times Pavilion Ausstellungspavillon ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Times Pavilion Ausstellungspavillon e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Times Pavilion Ausstellungspavillon ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu