Food in Nature Liewensmëttelfotografie by Duc Bui is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Fotografie a Fotomanipulatiounsdesign Competition Category.
EisenFotografie· 2021
Food in Nature Liewensmëttelfotografie
by Duc Bui
Client: FPDB Creative
A' Design Award an Eisen Winner in Fotografie Category
Verified Award Winner
Verify Award Status for #114801The Design
About Food in Nature Liewensmëttelfotografie
Food in Nature ass e Liewensmëttelfotografie-Projet, deen fir e Fëschrestaurant a Ho Chi Minh City, Vietnam, entwéckelt gouf. D'Serie stellt d'Platen vun engem neie gehobene Menü vir, a jidd Plat kritt säin eegent Layout an eng eegen Geschicht. D'Konzept verbënnt Iessen mat der Natur andeems et zerbrieschlech Blummen weist, déi aus dréchenen Steng wuessen, e Bild dat Iwwerliewen a Wuesstum suggeréiert. D'liewenslëschteg Faarwen vun de Blummen an d'ongewéinlech Formen vun de Steng ginn ervirgehuewen. Kënschtlecht Liicht gouf benotzt fir d'Liicht, dat vum Mier reflektéiert, ze imitéieren an d'Fräschheet vum Fësch a Fruttis di Mare auszedrécken.
The Recognition
About the A' Design Award an Eisen
Food in Nature Liewensmëttelfotografie ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Food in Nature Liewensmëttelfotografie eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Food in Nature Liewensmëttelfotografie gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FOOD IN NATURE is a food photography project created for Ngoc Suong Seafood & Bar, a modern seafood restaurant. The inspiration for this work is to feature the restaurant's new fine-dining menu. Each dish in the menu has its own story conveyed in different layouts.
- Dimensions & Packaging
- Canon 5D Mark IV with 24-70mm Lens was used in this photoshoot. All photos were shot via CaptureOne and retouched in Adobe Photoshop.
- Tags
- photography, food, seafood, nature, survival
- Production Technology
- Artificial light was used in this photoshoot, creating the sparkling light reflecting from the sea to express the freshness of the seafood.
- Design Challenge
- The hardest part of this project is to find the perfect stones and flowers, as well as search and create appropriate lighting set-ups to convey the ideas the best.
- Research
- How food can be combined with elements of nature such as flowers and stones is the core of this project. Magazines and portfolio websites are the main sources to see how modern artists approach their artworks. All sketches were done thoroughly before shooting to make sure lighting, props, and layouts as perfect as possible. Stones and flowers were found in nature to enhance the feeling of Mother Nature.
- Inspiration
- The inspiration came from the idea of how food should connect closely to Mother Nature, by capturing the moment of fragile flowers growing from arid stones, which symbolizes survival. And the concentration is on the vibrant colors of the flowers and the unique shape of the stones gave.
- Project Duration
- The photoshoot lasted for 12 hours in total, including 3 hours setting up different layouts and 9 hours shooting in September 2020 in Ho Chi Minh City, Vietnam.
- Operation Flow
- Those images are supposed to create engagement between the brand and its customers. Since trends in food photography and marketing are changing, the project gives a modern, natural, and contemporary touch to the restaurant’s new menu.
- Team Members
- Duc Bui & FPDB Creative
- Image Credits
- Image #1: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #2: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #3: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #4: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
Image #5: PHOTOGRAPHER Duc Bui & FPDB Creative, Food in Nature, 2020.
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