S6 Foundry Mark System A Kampagne by Paul Robb and Moira Bartoloni

S6 Foundry Mark System A Kampagne by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Drock a Publizéiert Medien Design Competition Category.

SëlwerDrock· 2021

S6 Foundry Mark System A Kampagne

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award an Sëlwer Winner in Drock Category

39,295

Verified Award Winner

Verify Award Status for #115652

View at A' Design Award Press Release Award Badge

Colors

The Design

About S6 Foundry Mark System A Kampagne

D'S6 Foundry Branding a säi spéider Typ Exemplarbuch goufen entwéckelt fir eng Freed vun der neier Typographie ze kreéieren, d'visuell Sprooch vun der Mark ze positionéieren. Eng hell a lëschteg Palette vu waarme Faarf an eng markanten an iwwerraschend Formsprooch erfaasst de Geescht, lauschtert op traditionell Schreifweis vun der 1900er Jorhonnert Kiermes. D'Designs goufen als Kaleidoskop vu Formen an Elementer entwéckelt fir déi richteg visuell Konsistenz vum Ethos vun de Marken ze kreéieren an eng nei Richtung vu kommerziellen personaliséierte Schrëften.

The Recognition

About the A' Design Award an Sëlwer

S6 Foundry Mark System A Kampagne ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt S6 Foundry Mark System A Kampagne e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. S6 Foundry Mark System A Kampagne ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
Dimensions & Packaging: Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm
Tags: Font design, Branding, Identity, Type design
Production Technology: Printed Lithographic CMYK using FSC papers.
Design Challenge: The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
Research: We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
Inspiration: The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
Project Duration: The project started in April 2020 and is an ongoing project.
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: Paul Robb