Cosmetea Pop Up Retail Interieursdesign by Lina Chen and Yiting Ma

Cosmetea Pop Up Retail Interieursdesign by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Inneraum an Ausstellungsdesign Competition Category.

GoldInterieur· 2021

Cosmetea Pop Up Retail Interieursdesign

by Lina Chen and Yiting Ma

Client: Nax Architects

A' Design Award an Gold Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #117099

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The Design

About Cosmetea Pop Up Retail Interieursdesign

Cosmetea Pop Up ass e Verkafs- an Ausstellungsgeschäft zu Shanghai, China. Den 9 Quadratmeter grousse Raum besetzt e fréiere Restaurant fir gedämpfte Bréidercher op der Yuyuan Road, enger Strooss mat méi wéi 100 Joer Geschicht. Den Design kombinéiert Téi mat Kosmetik. Eng dramatesch Ouverture op der Fassad, inspiréiert vun der Téikännchen-Form vum Markelogo, verlängert sech an en enke ronnen Tunnel, dee mat gespigeltem Edelstol verkleet ass a vu LED-Sträifen beliicht gëtt. D'Regaler sinn a spezialgefäerdegt Schlëtzer agesat, déi op Zap- an Nutverbindunge baséieren. E roude Wandschaf bitt Plaz fir Presentatioun a Stockage.

The Recognition

About the A' Design Award an Gold

Cosmetea Pop Up Retail Interieursdesign ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Cosmetea Pop Up Retail Interieursdesign eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Cosmetea Pop Up Retail Interieursdesign erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu