Gold Interface · 2021
MG iSmart Infotainment-System-Interface
by Star
- A' Design Award an Gold 2021 in Interface
- CLIENT: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
- Estimated Number of Design Views: 79,139
- Verification code A411399784 · Verify this award
Colors
About MG iSmart Infotainment-System-Interface
MG iSmart ass en Infotainment-System-Interface, dat fir Autoe vun der Mark MG entworf gouf. D'Interface ënnerstëtzt d'Aféierung an en neie Maart mat enger personaliséierter Léisung, déi ronderëm Konnektivitéit, digital Touchpoints an intelligent Assistenten opgebaut ass. Recherchen an Ideatiounssëtzunge mam Marketeam a mat Clienten an den Zilmäert hunn d'User Flows guidéiert. Dräi Interaktiounskonzepter goufe prototypéiert, a sechs visuell Richtunge goufen getest, ier eng finall Richtung ausgewielt an am Detail entwéckelt gouf. Gefierer, déi mat MG iSmart ausgestatt sinn, fueren an Indien an an Thailand op de Stroossen.
About the A' Design Award an Gold
MG iSmart Infotainment-System-Interface ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt MG iSmart Infotainment-System-Interface eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. MG iSmart Infotainment-System-Interface erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.
Press Kit
- Unique Properties
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Dimensions & Packaging
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Tags
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Production Technology
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Inspiration
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Project Duration
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
