Briiv Loftreiniger

Press Kit

Unique Properties

briiv is a new take on the air purifier. Using renewable and natural materials to filter the air in your home or office environment, briiv creates clean, safe, breathable air via an innovative filter system. briiv’s filters of moss, coconut husk and a silk-carbon matrix perform as effectively as an air purifier of the same low-power class. The filter media are compostable and briiv connects to smart home applications for control and to monitor usage for replacement filters.

Dimensions & Packaging

briiv stands at 220mm high and 160mm wide with a total weight of just 900g.

Tags

sustainable, clean air, air purification, low power, bioplastic, air purifier, smart home

Production Technology

Vibers elephant-grass based bio-plastic polymer is used for the base and filter housing. Moss, coconut and a silk-carbon matrix were utilised for the filter media for their biodegradable traits.

Design Challenge

The most difficult obstalce was to stratify the filter media in such a way that a. was as effective as HEPA at the same power level utiliesed by competitors and b. to maintain airflow through the unit in order to provide a clean air delivery rate, the CADR, comparable to HEPA competitors.

Research

Our primary goal was to reduce waste from HEPA filters which are found in the majority of air purifiers. By replacing HEPA filters with biodegradable filter media, briiv saves on landfill and the usage of finite resources such as crude oil. Effectiveness of our filter media versus HEPA was determined using air quality monitors for in-and-outflow of air mixed with common particulate matter at various dimensional scale from PM2.5 to PM10 as primary indicators or change in air quality.

Inspiration

Air purification is rife by plastics, glass and other unsustainable materials. We felt there is a better way to do things and set out to incorporate bioplastics and as much renewable material as possible into briiv to deliver clean air that's better for the planet, our increasingly scarce resources and for energy usage.

Project Duration

The project began in late 2018, developed into 2019 and launched on Kickstarter in April 2019. briiv continues to crowdfund on Indiegogo and is already receiving wholesale orders from across the globe.

Operation Flow

briiv can be operated either via the smartphone app or via a touchless interface on the front of the unit. Speed and duration can be set on both app and interface. The touchless interface was implemented as a direct response to reducing the risk of cross-contamination realised throughout the COVID-19 pandemic.

Patents

Trademark, Design Rights & Patent Pending

Image Credits

James Whitfield