Nu Primärfunktioun: Armbanduhr by Maziar Mohit and Iman Kimiaei is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Schmuckdesign Competition Category.
SëlwerSchmuck· 2021
Nu Primärfunktioun: Armbanduhr
by Maziar Mohit and Iman Kimiaei
Client: I and M Design
A' Design Award an Sëlwer Winner in Schmuck Category
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- Verified Award Winner
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The Design
About Nu Primärfunktioun: Armbanduhr
Nu ass eng Armbanduhr mat engem waassergefëllten Zifferblat. D'Zifferblat enthält Waasser, dat vun e puer vun de meescht verschmotzte Waasserquellen op der Welt gesammelt gouf a mat ultraviolettem Liicht steriliséiert gouf. Kloer Acrylzeeger sinn am Waasser ënnergedaucht a bleiwen bal onsichtbar. D'Beréierung vum Stolgehäus aktivéiert eng liichtemittéierend Diod, déi d'Zeeger beliicht, fir d'Zäit unzeweisen. D'Gehäus ass mat gewëlwtem Sapphirglas ausgestatt, an de Riemen ass aus Kaktusleder gemaach. D'Form follegt der Kontur vun engem Dauteropp, deen op engem Blat rullt. Déi blo Faarf bezitt sech op den onberéierten Ozean.
The Recognition
About the A' Design Award an Sëlwer
Nu Primärfunktioun: Armbanduhr ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Nu Primärfunktioun: Armbanduhr e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Nu Primärfunktioun: Armbanduhr ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The watch dial is filled with water collected from the world's dirtiest water sources.
Within the water-filled dial are the watch's clear acrylic hands (powered by a Swiss Quartz Movement). They stay almost invisible in the water until you touch the watch metal body (which acts as a touch-sensitive switch), then they come to life by directing a beam of light (from an LED) through them. They glow within the murky water to show the time. - Dimensions & Packaging
- Case diameter 38mm, thickness 12mm, strap width 20mm.
- Tags
- watch, minimal, timepiece, design, unconventional, water, environment,
- Production Technology
- Domed sapphire glass with an anti-reflective coating on both sides will top the watch 316L High-quality steel case. The strap will be made of all-natural, cruelty-free cactus leather with a magnetic clasp. The polluted water inside the dial will be sterilized using UV. Swiss Quartz Movement.
- Design Challenge
- The biggest challenge for us was to design a conversation piece that would elegantly convey our message. We want to talk about water pollution without actually talking about it.
- Research
- We started with a simple question: How can we attract people's attention to a subject matter that they prefer to ignore? We did some research and talked to few experts in the fields of psychology and human behaviour. We found out that the best way to gain someone's attention is to arouse their curiosity. People tend to remember the answers better if they are the ones asking the questions. We designed Nu to be a conversation piece, an object to intrigue.
- Inspiration
- Nu was born out of our concern for the environment; we aimed to attract people's attention to water pollution and the fact that time is running out for all of us to do something about it.
The morning dew inspired Nu's design. Like a water droplet on top of a leaf, the watch sits on top of the strap; the body shape follows the droplet's contour, and the pristine ocean inspired the blue colour. - Project Duration
- The project started in December 2020 in Toronto and finished in February 2021 in Krakow.
- Operation Flow
- The watch's hands are made from clear acrylic, and they are submerged in water; the refractive index of clear acrylic is close to that of water, making the hands look almost invisible. To see the time, the user touches the watch metal body. The body acts as a touch-sensitive switch for the LED, located at the base of both watch hands; it will light up, illuminating the hands.
- Team Members
- Maziar Mohit
Iman Kimiaei - Image Credits
- Image #1 : 3D Artist Iman Kimiaei, NU Image 01, 2021
Image #2 : 3D Artist Iman Kimiaei, NU Image 02, 2021
Image #3 : 3D Artist Iman Kimiaei, NU Image 03, 2021
Image #4 : 3D Artist Iman Kimiaei, NU Image 04, 2021
Image #5 : 3D Artist Iman Kimiaei, NU Image 05, 2021
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