Pride Aarmbandauer by Alex Donahue is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Schmuckdesign Competition Category.

EisenSchmuck· 2021

Pride Aarmbandauer

by Alex Donahue

Client: Alex Donahue

A' Design Award an Eisen Winner in Schmuck Category

14,807

Verified Award Winner

Verify Award Status for #121836

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pride Aarmbandauer

Pride ass eng Aarmbandauer fir Männer a Fraen, déi vun de jährlechen Pride-Paraden ronderëm d'Welt inspiréiert ass. Den Stonnen-, Minutten- a Sekonnenzeiger droen déi sechs Faarwe vum Reebou an beweege sech kontinuéierlech iwwer d'Ziffblat, wat de ganzen Dag iwwer wiesselnd Kompositioune bilt. Zu Mëtteg an zu Mëtternuecht riichte sech d'Zeiger op fir en ganze Reebou ze bilden, e Symbol vun Eenheet. D'Gehäus ass aus schwaarzem IP-Edelstol gefäert mat verstoppte Bandanstéiss, déi sech noodlos mam schwaarze Lederband verbannen. Am 40 mm groussen Gehäus ass e japanescht Quarzwierk agebaut.

The Recognition

About the A' Design Award an Eisen

Pride Aarmbandauer ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Pride Aarmbandauer eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Pride Aarmbandauer gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch features six colors that continually move about the face. Twice a day, at both noon and midnight, the colors come together to create the shape of a rainbow. Beauty comes in all colors and is heightened by those colors' alignment. Show your pride with this meaningful timepiece.
Dimensions & Packaging: The watch weighs .5 lbs, the case's diameter is 40mm and made from Black IP Stainless Steel. The case height is 8.85mm (0.35"). Inside the case, the watch contains a Japanese quartz movement. The watch is water-resistant up to 3 ATM. The band size is 20mm. The band is black and made from leather.
Tags: Pride, LGBTQ+, Rainbow, Unity, Kinetic
Production Technology: The pride watch is unisex. It is made of black stainless steel with hidden lugs that connect the band seamlessly. The watch was developed from a combination of watercolor painting, drawing, technical drawings, and models were made using digital design software.
Design Challenge: The design challenge was to create a watch where the primary imagery was part of the watch's function rather than an applied graphic. The hour, minute, and second hands move about the watch, creating varied compositions throughout the day. The watch hands are colorful, but the case and band provide a monochrome, elegant backdrop.
Research: After extensive research on the symbolism of the LGBTQ rights global movement, it was found that the rainbow is the most prevalent symbol. Several design concepts were then created using the rainbow, with the selected option as one in which the hour, minute, and second hands are the rainbow and move about the watch. This was preferred over a graphic application of the rainbow for two reasons: 1. The rainbow would become intrinsic to the function of the watch, 2. The hands come together and form the rainbow, which is a metaphor for unity.
Inspiration: The pride watch is a timepiece dedicated to those individuals who have bravely stood with pride for the rights of all people. The design is inspired by pride parades that occur annually worldwide, which focus on the global civil rights movement for lesbian, gay, bisexual, transgender, non-binary, and queer social acceptance.
Project Duration: Alex Donahue created the conceptual and technical drawings in Fall 2019. The watch began production in Spring 2020 and was released in Summer 2020. It has been bought by design stores and individuals throughout the world.
Operation Flow: The watch continually transforms as the rainbow bands move about the case to indicate the hour, minute, and second. They align at midnight and noon to form a full rainbow, a symbol of unity.
Team Members: Alex Donahue
Image Credits: All photos copyright: Project Watches