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BD's Hype Tribe Büro Interieur Design by DB and B Pte Ltd

BD's Hype Tribe Büro Interieur Design by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award an Gold in Inneraum an Ausstellungsdesign Competition Category.


GoldInterieur· 2021

BD's Hype Tribe Büro Interieur Design

by DB and B Pte Ltd

Client: DB and B Pte Ltd

A' Design Award an Gold Winner in Interieur Category

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The Design

About BD's Hype Tribe Büro Interieur Design

BD's Hype Tribe ass en Büro-Interieur op zwee Stäck vun engem Gebai zu Singapur. Den Design vereent verschidde Geschäftseenheeten an engem gemeinsame Communautéitsraum. Eng Receptiounszon, Co-Working-Cafészonen an Aarbechtsquartiere sinn duerch eng kontinuéierlech visuell Rees matenee verbonnen. Ee Caféberäich ass vun engem Alfresco-Ambiente inspiréiert a bitt eng roueg a komfortabel Ëmgéigend. Ophängend akustesch Panneaue schafen e Gefill vu Flux iwwer dem Raum. Holz a gréng Planzung gi kombinéiert fir biophil Elementer no bannen ze bréngen. En Desk-Sharing-Konzept ënnerstëtzt eng effizient Notzung vun der Etagefläch.

The Recognition

About the A' Design Award an Gold

BD's Hype Tribe Büro Interieur Design ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt BD's Hype Tribe Büro Interieur Design eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. BD's Hype Tribe Büro Interieur Design erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A strong visual and immersive design that fuels different experiences throughout this space. From the inspiration of an Alfresco cafe that offers an ambient and cozy environment with the lingering aroma of freshly-brewed coffee to the dynamism created by the suspended acoustic panels which emulates robust flow or current. Interplay of wood and green elements that enforces biophilia inspirations.
Tags
Collaboration, Visual Journeys, Innovative, Tribe, Biophilic, Experiential, Thematic
Design Challenge
Being on a large floorplate on two separate levels, the design team focused on binding the various journeys that connected the various spaces from the main reception area to the co-working café areas and also ensuring ‘neighbourhooding’ zoning being applied at the work zones. All these spaces are designed towards supporting seamless collaboration and driving innovative spirit.
Research
The results of an earlier workplace study suggested that BD opt for an efficient desk sharing approach. The design team adopted this recommendation and proceeded with further development of the overall space planning and design development for BD. Serving as a regional headquarters for multiple business units, DB&B’s design team conducted numerous exploratory workshops with key stakeholders to fully understand the employee requirements such as meeting, training, storage and filing amongst others.
Once data collection is completed, the space planning began. With BD occupying levels 7 and 8 at The Strategy, it was imperative to render full vision of the proposed stacking plan and zoning to BD to clearly show department adjacencies and ultimately, mapping the various experiential journeys.
Inspiration
Inspired by Becton Dickinson’s (‘BD’) consolidation exercise of key business units into one single floorplate, we knew we wanted to enable a blended community space, for the various tribes of BD to come together, unite and promote cohesions with one common language. This common language was articulated with a strong design language that formed the narrative for the different experiential journeys within the space.
Project Duration
The project started in September 2019, and was completed in March 2020 at 2 International Business Park Road, The Strategy, Singapore.

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