D'Wierk The Book That Grew Weedeguide vum Designer Fabiano Dalmacio ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Platin an der Wettbewerbskategorie Schéi Kënschten a Konschtinstallatioun Design.
PlatinSchéi Konscht· 2021
The Book That Grew Weedeguide
vum Fabiano Dalmacio
Client: Rothco, part of Accenture Interactive
A' Design Award an Platin Gewënner an der Kategorie Schéi Konscht
Verifizéierte Präisgewënner
Präisstatus fir #122969 verifizéierenDen Design
Iwwer The Book That Grew Weedeguide
D'Buch dat gewuess ass, ass e Weedeguide fir Baueren an Irland. D'Buch presentéiert zéng Lektiounen an zéng praktesch Rotschléi, déi d'Nohaltegkeet an d'Rentabilitéit verbessere sollen. Déi zéng Schrëtt féieren d'Baueren op zéng Weederotatiounen d'Joer an en Ertrag vun zéng Tonne Gras pro Hektar. All Säit, Wuert an Diagramm gouf vu liewege Graswuerzele geformt, déi iwwer eng Wuesstemsperiod vu puer Wochen duerch Kanäl geleet goufen. Komplex landwirtschaftlech Prozesser gi mat speziell entworfene Symboler erkläert, an eng ausklappbar Säit enthält d'Symbollegend.
D'Unerkennung
Iwwer den A' Design Award an Platin
The Book That Grew Weedeguide ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. The Book That Grew Weedeguide weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. The Book That Grew Weedeguide ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Dimensiounen & Verpackung
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Tags
- book, design, Ireland, grass, farming, bank
- Produktiounstechnologie
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Erausfuerderung
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Fuerschung
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiratioun
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Projetdauer
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operatiounsablaf
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Teammemberen
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Bildnoweis
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Gesponsert
Entdeckt méi wäit wéi Designers.org
Entdeckt Produkter, Servicer an Opportunitéite vun eise Werbungspartner.
Méi z'entdecken
Verbonne Designen
Entdeckt méi präméiert Designen aus der selwechter Kategorie, no Verdéngscht ausgewielt.
