Flatter Your Body Primary Function: Damekollektioun by Yunji Lee

Flatter Your Body Primary Function: Damekollektioun by Yunji Lee is a highly esteemed winner of the very prestigious 2021 A' Design Award an Sëlwer in Moud, Kleedung a Garnement Design Competition Category.

SëlwerMoud· 2021

Flatter Your Body Primary Function: Damekollektioun

by Yunji Lee

Client: Yunji Lee

A' Design Award an Sëlwer Winner in Moud Category

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Verified Award Winner

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Colors

The Design

About Flatter Your Body Primary Function: Damekollektioun

Flatter Your Body ass eng Damekollektioun aus sechs Looks, déi entwéckelt goufe fir verschidde Kierperformen ze passen. D'Kollektioun interpretéiert d'Korsett nei, e Kleedungsstéck, dat historesch onbequem war ze droen. All Look huet eng liicht locker Silhouette mat Schnërbändercher ronderëm d'Broscht, d'Taille an d'Hüften. Duerch d'Zesummenzéie oder d'Léisen vun de Bänner an ausgewielte Beräicher kann d'Dréierin d'Form vum Kleedungsstéck upassen. Sträifemoteren a Fältelen bréngen eng optesch Illusioun mat sech, déi de schméichelnden Effekt ënnerstëtzt. Liicht Woll, Kotteng a Wollkrepp gi fir d'Fréijoers- an d'Summersaison benotzt.

The Recognition

About the A' Design Award an Sëlwer

Flatter Your Body Primary Function: Damekollektioun ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Flatter Your Body Primary Function: Damekollektioun e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Flatter Your Body Primary Function: Damekollektioun ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020