Huaihua · Hexing Peninsula City Center Marketingszenter by Double Teams Design Consultant Co.,Ltd.

Huaihua · Hexing Peninsula City Center Marketingszenter by Double Teams Design Consultant Co.,Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award an Bronze in Inneraum an Ausstellungsdesign Competition Category.

BronzeInterieur· 2021

Huaihua · Hexing Peninsula City Center Marketingszenter

by Double Teams Design Consultant Co.,Ltd.

Client: Double Teams Design Consultant Co.,Ltd.

A' Design Award an Bronze Winner in Interieur Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Huaihua · Hexing Peninsula City Center Marketingszenter

Hexing Peninsula City Center ass e Marketingszenter zu Huaihua, an der Provënz Hunan. De Haaptgebai gëtt vun dräi oval Formen gebilt, déi versat iwwerenee gestapelt sinn, a sech an enger spiralfërmeger Bewegung no uewen dréint, déi mat der ëmleiender Waasserlandschaft verschmëlzt. D'Interieur-Design hëlt d'Form vum Gebai op an huet fléissend Waasser als Thema. De Buedem ass aus héich reflektéierendem Steen a Kombinatioun mat Metall gemaach. Eng gebogen Steemauer um Agang gëtt mat engem verdréint Spigel kombinéiert. Ënner enger gespigelter, gewellter Metalldecke bild eng grouss Walskulptur de visuellen Focus vum Raum.

The Recognition

About the A' Design Award an Bronze

Huaihua · Hexing Peninsula City Center Marketingszenter ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Huaihua · Hexing Peninsula City Center Marketingszenter e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Huaihua · Hexing Peninsula City Center Marketingszenter erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The building winds upwards in an interlocking spiral form blending with the surrounding waterscape, just like an art center suspended on water. The designer adopts technique including echoing the architecture, using water as the pulse and integrating the scenario, and combines modern art with the spatial concept of "tangible without boundary" to create a highly modern marketing center with rich artistic levels and expressions.
Dimensions & Packaging: 32.94m*25.34m*23.76m
Production Technology: With water as a medium, the building uses materials reflecting the characteristics of water and echoing modern aesthetics to highlight this modern art space. Its floor is made of highly reflective stone combined with metal, as if people are walking on calm water. Its curved stone background at the entrance integrates with the artistic twisted mirror, like breeze rippling across the sea. Under the mirrored corrugated metal ceiling, the huge whale sculpture becomes the visual focus of the transitional space, making visitors feel like in a fantasy underwater world.
Design Challenge: The special building shape of the market center brings great restrictions to the space function design and layout. The main building of the project is formed by three ovals stacked in a staggered manner, and the size of each floor varies. The designer sets sightseeing staircases and staircases at the location of the overlay, which not only solves the problem of lighting, making use of natural lighting and visually produces a permeable effect, but also solves the problem of space traffic and strengthens the emotional link and communication between the interior space and the outside nature.
The abandonment of the traditional arrangement of the marketing center and the increase of the functional diversity is the second major challenge. The designer uses the 6-meter height of the floor and combines the sandbox with the audio-visual room to make the space open and tense. In addition, the outdoor terrace generated by the dislocation of the building and the indoor water bar together realize the functional combination, creating a new ecological relationship with the integration of human beings, nature and space.
Research: The marketing center plays a significant role in the sales process. This project utilizes the characteristic building shape, abandons the traditional arrangement method, and creates a featured, flexible and open space to the public under the premise of ensuring the spatial functions and convenience. At the same time, the designer turns disadvantages into advantages, maximizes the limited space, and combines interior soft furnishings with artwork, so that the single-function marketing center becomes a multi-functional space of 1+N, opening an innovative revolution of marketing centers.
Inspiration: The project aims at designing a fashion and splendid marketing center integrating modern art with the theme of "dynamic water rhythm". Its interior space combines the building shape and the surrounding environment, blurs the boundary between the interior and the exterior to achieve spatial integration. The building is based on a pure white tone, colliding and intermingling with gold, simple and elegance. The rhythm of light and shadows gives the space fluctuating emotions.
Project Duration: The project started its interior space planning in Shenzhen in June 2020, completed the interior design plan in September, and finished construction and opened to the public in Huaihua, Hunan Province on November 15. The project was affirmed by the owner and also received wide praise from the industry.
Operation Flow: The interior design works in concert with the exterior shape. The designer visualizes the light and agile posture of flowing water and ripples, breaking the rule of too symmetrical and square conventional design. The smooth curved shape and circular ripples embody the variable rhythm. The visitor follows the dedicated scenes, explores step by step and eventually becomes the protagonist of this space.
In the limited elliptical building, the designer makes full use of the vertical space and adopts open design to make the elliptical space boundless. Without deliberate division, each functional area is both independent and intertwined. Meanwhile, the use of lines captures the vivid moments of flowing water with a smooth visual sense. The reasonable combination of lines, light and shadows and artwork gives the visitor the enjoyment of traveling upward, as if from the underwater world to the starry sea.
Team Members: Lisha Wu
Hong Yang
Yupeng cheng
Mei Peng
Yan Tang
Qian Li
Min Zhang