Poly Conghua Verkafszentrum by 10 Degrees Design

Poly Conghua Verkafszentrum by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award an Gold in Inneraum an Ausstellungsdesign Competition Category.

GoldInterieur· 2022

Poly Conghua Verkafszentrum

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award an Gold Winner in Interieur Category

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Verified Award Winner
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The Design

About Poly Conghua Verkafszentrum

Poly Conghua ass e Verkafszentrum an engem Faubourgsquartier vu Guangzhou. Den Interieur huet eng Fläch vun 1013 Quadratmeter. Den Design baséiert op der Litchi, enger lokaler Fruucht vu Conghua, an op den dräieckegen Elementer vum Site a senge Gebaier. Eng grouss Litchi-Konschtinstallatioun markéiert den Entrée a féiert d'Visiteuren an de Raum. Weider Installatiounen, Strukturen a Miwwelen féieren datselwecht Thema weider. D'Materialie sinn ënner anerem plattéiert Metall, Harz, Lieder, Marber an Acrylfaseren. D'Zil ass et, déi lokal Kultur mat modernem Interieurdesign ze verbannen.

The Recognition

About the A' Design Award an Gold

Poly Conghua Verkafszentrum ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Poly Conghua Verkafszentrum eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Poly Conghua Verkafszentrum erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design