Fantasy Factory Retail Buttek by SIG Design

Fantasy Factory Retail Buttek by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award an Gold in Inneraum an Ausstellungsdesign Competition Category.

GoldInterieur· 2022

Fantasy Factory Retail Buttek

by SIG Design

Client: Nayuki

A' Design Award an Gold Winner in Interieur Category

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Verified Award Winner

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Colors

The Design

About Fantasy Factory Retail Buttek

D'Fantasiefabréck mat Baken op der Plaz als Kärverkaafspunkt, integréiert Téi, Retail, IP Kaddoen a Bar Secteuren fir e multifunktionnelle Fabrikgeschäft ze kreéieren. D'Designkonzept FTY gouf aus Factory extrahéiert. F steet fir Fair. Fir grousse Flux vu Leit a räich Produktkategorien, gouf de Raum am Wee vun engem Maart geplangt. T steet fir Zäit. D'Faarf vum Geschäft gëtt aus de Faarfverännerungen vum Himmel extrahéiert, wat d'Zäitännerunge vun engem Dag implizéiert. Y bezitt sech op Iech (Clienten). Déi verschidde Dir am Spigel gëtt op de multidimensionalen interaktiven Apparat verlängert.

The Recognition

About the A' Design Award an Gold

Fantasy Factory Retail Buttek ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Fantasy Factory Retail Buttek eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Fantasy Factory Retail Buttek erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019