Blue Frog Bar A Restaurant by SIG Design

Blue Frog Bar A Restaurant by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Inneraum an Ausstellungsdesign Competition Category.

EisenInterieur· 2022

Blue Frog Bar A Restaurant

by SIG Design

Client: Blue Frog

A' Design Award an Eisen Winner in Interieur Category

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Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar A Restaurant

Blue Frog gëtt gegrillte Iessen a Cocktailer. Den Design ass erfuerderlech fir modern amerikanesch kulturell Features ze weisen. Fir en oppenen a fräie Raum ze kreéieren fir verschidde sozial Situatiounen ze treffen, da kënnen d'Konsumenten eng agreabel Iesserfahrung hunn. Déi eenzegaarteg 100 Schëss Kultur bréngt Opreegung an Erausfuerderung fir Clienten. Dofir ass d'Bar de visuellen Zentrum fir Opreegung an de ganze Raum ze vermëttelen. Verschidde Materialien, Multi-Layer Formen a Konschtdekoratioun ginn ugeholl fir e qualitativ héichwäertege Raum ze kreéieren.

The Recognition

About the A' Design Award an Eisen

Blue Frog Bar A Restaurant ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Blue Frog Bar A Restaurant eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Blue Frog Bar A Restaurant gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing