Amaro Lifestyle Store vum Leticia Nobell

D'Wierk Amaro Lifestyle Store vum Designer Leticia Nobell ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Sëlwer an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

SëlwerInterieur· 2022

Amaro Lifestyle Store

vum Leticia Nobell

Client: Amaro

A' Design Award an Sëlwer Gewënner an der Kategorie Interieur

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Verifizéierte Präisgewënner

Präisstatus fir #131705 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Amaro Lifestyle Store

Déi nei Amaro kierperlech Geschäfter reflektéieren eng Destinatioun Lifestyle Mark, verbënnt Frae mat Moud, Design, Technologie, Schéinheet a Wellness a verschiddene Kategorien bannent engem flëssege Layout. D'Kéiren a feminin Linnen vun enger Fra, d'Einfachheet an de Rohmaterialien an d'Integratioun vun der Natur hunn dësen Design inspiréiert, wou de Client sech wëllkomm fillt an ënnerhalen an engem Raum, dee gläichzäiteg minimalistesch a räich, tech a gemittlech ass, modern a waarm, Géigewier an Ergänzunge verwandelt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Amaro Lifestyle Store ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Amaro Lifestyle Store e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Amaro Lifestyle Store ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensiounen & Verpackung: Total floor area is 1300 square meters
Tags: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Produktiounstechnologie: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Design Erausfuerderung: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Fuerschung: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiratioun: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Projetdauer: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Operatiounsablaf: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Teammemberen: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Bildnoweis: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso