Environment Day Schaufensterdekoratioun by Gravity Design and Arcelik

Environment Day Schaufensterdekoratioun by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Nohalteg Produkter, Projeten a Gréngt Design Competition Category.

EisenNohaltegt Produkt· 2022

Environment Day Schaufensterdekoratioun

by Gravity Design and Arcelik

Client: Arçelik

A' Design Award an Eisen Winner in Nohaltegt Produkt Category

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Verified Award Winner

Verify Award Status for #135652

View at A' Design Award Press Release Award Badge

Colors

The Design

About Environment Day Schaufensterdekoratioun

Environment Day ass eng Schaufensterdekoratioun, déi fir e Geschäft zu Istanbul entworf gouf. D'Dekoratioun weist eng handgemaachte, ausgedréchent Landschaftswand, déi d'Opmierksamkeet vu Leit uzitt, déi laanschtgoen. D'Iddi ass aus der Dréchent an dem Verloscht vun natierleche Ressourcen op der Äerd entstanen. E gréngt Feld gouf entworf fir duerch dat ausgedréchent Land ze wuessen, fir ze weisen datt en Erneierung ëmmer nach méiglech ass. D'ausgedréchent Land gouf aus Lehm geformt, deen op MDF-Placken opgedroe gouf an eng Woch laang an der Sonn gedréchent gouf, fir eng rëssleg Uewerfläch ze kreéieren. Déi gréng Beräicher sinn aus Moos gemaach, an d'Buschtawen sinn aus Holz geschnidden. Ronn 98 Prozent vun der Dekoratioun sinn aus nohaltege an organeschen Materialien hiergestallt.

The Recognition

About the A' Design Award an Eisen

Environment Day Schaufensterdekoratioun ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Environment Day Schaufensterdekoratioun eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Environment Day Schaufensterdekoratioun gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensions & Packaging: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Tags: Sustainability, Window Display, Showcase, Green, Clay, Drought
Production Technology: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Design Challenge: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiration: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Project Duration: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Operation Flow: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Team Members: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Image Credits: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.