Baidu Thematesch Kaartenapplikatioun by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Thematesch Kaartenapplikatioun by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Interface, Interaktioun a Benotzererfaarung Design Competition Category.

BronzeInterface· 2022

Baidu Thematesch Kaartenapplikatioun

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award an Bronze Winner in Interface Category

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Verified Award Winner

Verify Award Status for #137095

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu Thematesch Kaartenapplikatioun

Baidu Thematesch Kaart ass eng mobil Kaartenapplikatioun fir Android- a iOS-Smartphones. D'Applikatioun weist Kaartinformatiounen déi fir verschidde Benotzergruppen ausgewielt goufen, baséierend op Zäit, Raum a Benotzerprofiler. Mënschlech, geografesch a sozial Faktore ginn kombinéiert an zesumme presentéiert, sou datt Servicer an der Nopeschaft an aktuell Evenementer séier fonnt kënne ginn. Grafesch Kaartinformatiounen ginn mat Text um Bildschierm integréiert fir eng einfach Liesbarkeet. Kënschtlech Intelligenz a Big Data ginn benotzt fir d'Uweisung un all Grupp unzepassen. D'Zil ass et, d'Sichbemuiungen ze reduzéieren an den alldeeglechen Studium, d'Reesen an d'Entdeckung ze ënnerstëtzen.

The Recognition

About the A' Design Award an Bronze

Baidu Thematesch Kaartenapplikatioun ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Baidu Thematesch Kaartenapplikatioun e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Baidu Thematesch Kaartenapplikatioun erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020