Coach the Coaches Fussball-Guidebuch by Natasha Mozz

Coach the Coaches Fussball-Guidebuch by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award an Bronze in Drock a Publizéiert Medien Design Competition Category.

BronzeDrock· 2022

Coach the Coaches Fussball-Guidebuch

by Natasha Mozz

Client: Adidas

A' Design Award an Bronze Winner in Drock Category

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Verified Award Winner

Verify Award Status for #137201

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coach the Coaches Fussball-Guidebuch

Coach the Coaches ass e Guidebuch fir e Fussballtrainingsprogramm, dee fir Spiller tëscht 10 a 14 Joer entwéckelt gouf. Den Guidebuch gouf fir Fussballtrainer erstallt, sou datt d'Programm an der alldeeglecher Aarbecht ëmgesat ka ginn. Textlaaschteg Quellmaterialien goufen a kloer Instruktioune verwandelt, déi haaptsächlech aus Infografiken opgebaut sinn. Eng kräfteg Faarwpalette erliichtert d'Navigatioun tëscht de Sektiounen, an d'Längt vun der Plack um Säiterand vun all Säit weist déi jeeweileg Ënnerkategorie un. D'Fussballfeld-Gitter an technesch Instruktioune bilden d'Basis vum visuellen Stil.

The Recognition

About the A' Design Award an Bronze

Coach the Coaches Fussball-Guidebuch ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Coach the Coaches Fussball-Guidebuch e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Coach the Coaches Fussball-Guidebuch erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
Inspiration: The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
Project Duration: The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016

Read the Press Release