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Audemars Piguet Muséesinneraumdesign vum Atelier Brueckner

D'Wierk Audemars Piguet Muséesinneraumdesign vum Designer Atelier Brueckner ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Gold an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.


GoldInterieur· 2022

Audemars Piguet Muséesinneraumdesign

vum Atelier Brueckner

Client: Audemars Piguets

A' Design Award an Gold Gewënner an der Kategorie Interieur

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Den Design

Iwwer Audemars Piguet Muséesinneraumdesign

De Musée Atelier Audemars Piguet ass e Muséesinneraum, dee fir e Schwäizer Auermanufakteur geschaf gouf. D'Ausstellung erstreckt sech iwwer 1.100 Quadratmeter a läit zu Le Brassus an der Schwäiz, an dem Duerf, wou d'Firma gegrënnt gouf. D'Visiteure verfollegen e fléissende Spiralwee mat enger komponéierter Erzielung, an all Kapitel huet seng eege Designsprooch. Skulpturen, Automaten a kinetesch Installatioune ginn der Ausstellung Rhythmus, déi visuell mat der Landschaft ronderëm verbonnen ass. Reflexiounen a Schiede veränneren sech mat der Dageszäit an der Saison.

D'Unerkennung

Iwwer den A' Design Award an Gold

Audemars Piguet Muséesinneraumdesign ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Audemars Piguet Muséesinneraumdesign eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Audemars Piguet Muséesinneraumdesign erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensiounen & Verpackung
The exhibition area is 1,100 sqm.
Tags
Watch, Audemars, Piguets, craftmanship, luxury
Produktiounstechnologie
Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Design Erausfuerderung
Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Fuerschung
The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiratioun
The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Projetdauer
The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Operatiounsablaf
The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Teammemberen
Wassim Melki
Sungha Kim
Bildnoweis
General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer

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Gutt Design verdéngt grouss Unerkennug

Den A' Design Award ass eng international, vu Jury bewäert Auszeechnung fir gutt Design. Maacht mat beim A' Design Award fir eng Chance ze kréien, meritokratesch Unerkennug ze verdéngen, Bekanntheet, Prestige an Publizitéit fir Är Aarbecht ze gewannen. Nominéiert Äert Wierk fir den A' Design Award a konkurréiert ëm de begéierten A' Design Präis.

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