The Land of Rocks Ausstellungsstand by Weixian He and Baoyang Wei

The Land of Rocks Ausstellungsstand by Weixian He and Baoyang Wei is a highly esteemed winner of the very prestigious 2023 A' Design Award an Sëlwer in Messearchitektur, Interieuren an Ausstellungsdesign Competition Category.

SëlwerMesse· 2023

The Land of Rocks Ausstellungsstand

by Weixian He and Baoyang Wei

Client: Wise Space Aesthetics

A' Design Award an Sëlwer Winner in Messe Category

16,970

Verified Award Winner

Verify Award Status for #139921

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Land of Rocks Ausstellungsstand

The Land of Rocks ass en temporären Ausstellungsraum, deen 2020 fir eng Sinterstein-Mark op der Guangzhou Design Week geschaf gouf. De Stand huet eng Fläch vun 180 Quadratmeter. Eng hallef zouen an hallef oppe Gestaltung féiert d'Besucher laanscht eng ofwiesslungsräich Streck, während ausgeschnidden Ëffnungen an den arrangéierte Maueren et erlaben, d'Steenmusteren souwuel vu baussen wéi och vu bannen ze gesinn. Eng geschwongen Struktur mam Numm Rock Flower steet an der Mëtt vun der Bühn. Den Design mécht d'Bezéiung tëscht Sinterstein, Wunnen an der Stad siichtbar an einfach z'erliewen.

The Recognition

About the A' Design Award an Sëlwer

The Land of Rocks Ausstellungsstand ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt The Land of Rocks Ausstellungsstand e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. The Land of Rocks Ausstellungsstand ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Custom, high-end, professional brand essence" given to show the space inside and outside.The main products combined with the brand culture are displayed in front of the public through a variety of aesthetic forms to create a visual, sensory and experiential immersive experience place.The purpose is not only to express exhibitionality and artistry, but also to attract the attention of designers and professionals and create conditions for brand communication and brand appreciation.
Dimensions & Packaging: 180sqm
Tags: Brand exhibition, temporary exhibition, ceramic tile, sintered stone, Guangzhou
Production Technology: Arrangement and encircle do not cause closure or isolation. On the contrary, through special arrangement and cut crevices, one can see the beautiful and varied posture of the stone patterns from the outside to the inside. Or watching people from the inside out as they move and stare curiously at them.
Design Challenge: The huge theme of the relationship between sintered stone, habitation and city is challenging to express through a limited space in a limited time period. We have a primary and secondary layout of a spatial structure, giving full consideration to the design aesthetic feeling and functionality, semi-enclosed and semi-open structure to create a dynamic visiting line. Visitors can control the rhythm of moving and static, fast and slow, so that visitors have a sense of immersion.
Research: From the point of view of the brand, while fully displaying the advantages of the product, we need to express the deeper cultural connotation, that is, to make the relationship between sintered stone, habitation and city visible, palpable and experiential, which is the focus of our design. This relationship is not straightforward, but requires people to place themselves in the space, heart feeling. So when we design, we need to consider how to make the visitors have a more delicate touch point - Architecture should become more open in the city, both formally and emotionally.
Inspiration: What is the relationship between sintered stone, habitation and city? One lives in the city, moving between different buildings and staying sometimes. This exhibition space is like the epitome of urban architecture. The sintered stone and its application products are integrated into the space, and the building will no longer be a "shelter" without emotion. Endowed with the soul of nature, the architecture has more flexibility and is infinitely close to people's hearts.
Project Duration: The project was constructed and completed in Guangzhou in December 2020, and was exhibited at Pavilion 2C06, Hall 2, Guangzhou Design Week from December 3 to December 6, 2020.
Operation Flow: To meet the requirements of semi-open interaction, the entrance presents the characteristics of rigid and flexible sintered stone in two ways. Symmetric and asymmetric docking - Together. The flexibility and suppleness of sintered stone as the first impression to attract the attention of visitors. The "Rock flower" structure stands in the center of the stage as the protagonist, with graceful curves extending upward. When you sit on the bench and look up, the clouds glow implicitly, like a dream.
Team Members: Chief Designer: Weixian He
Designer: Baoyang Wei
Designer: Fengming Tang
Image Credits: Image #1, 2, 3, 4, 5: Photographer Zhuoquan Wu
Video shooting and editing: Zhuoquan Wu