Sertao Säitendësch by Gabriela Campos is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Miwwelendesign Competition Category.

BronzeMiwwelen· 2023

Sertao Säitendësch

by Gabriela Campos

Client: Mais Alma Arquitetura and Design

A' Design Award an Bronze Winner in Miwwelen Category

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Verified Award Winner

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Colors

The Design

About Sertao Säitendësch

Sertao ass en Säitendësch, deen sech vum Gemälde Abaporu inspiréiere léisst, dat 1928 vun Tarsila do Amaral geschaf gouf, e Symbol vum Modernismus a Brasilien. Déi ronn Form follegt fléissend an organesch Linnen, déi d'Bewegung an de spilleresche Geescht vum Gemälde nei interpretéieren. Zaart a liewhaft Téin ergänzen d'Kompositioun. Den Dësch huet eng MDF-Struktur mat Lackfaarf an enger amerikanescher Eechen-Finish. Hie mëcht 45 cm an der Breet, 30 cm an der Déift a 50 cm an der Héicht. All Stéck gëtt vun lokale Handwierker a Cruzilia, Minas Gerais, Brasilien, mat der Hand gefertegt.

The Recognition

About the A' Design Award an Bronze

Sertao Säitendësch ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Sertao Säitendësch e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Sertao Säitendësch erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a piece with a challenging design with a strong symbolism supporting it. With a narrative behind its organic forms, alludes to several elements contained in the work of Tarsila. Regarding the colors in the composition, the choice was to bring the soft and at the same time vivid tones of the work. As for the shape, the intention was to recreate the movement with fluid and organic lines, a challenge to the eye of the sense of balance, proportion and with a playful soul. A graceful balance between form and function.
Dimensions & Packaging: Dimensions Width 45 cm 17,7 in / Depth 30 cm 11,80 in / Height 50 cm 19,70 in
Tags: table, side table, modernism, Brazilian furniture, Brazilian Design
Production Technology: Fully handcrafted in the city of Cruzilia, Minas Gerais, this sidetable is produced by local artisans. The piece has an mdf structure with lacquer paint and American oak finish.
Design Challenge: The challenge was in the study of shapes and specially the stability of the table, so that I could achieve a viable piece, economically and in terms of execution and, at the same time, that brought the lightness and organic shapes I was looking for.
Research: Being influenced by the modernist atmosphere around the world of Tarsila, the goal was to create a design that has this soul. The production was a process of evolving from sketches, technical drawings, and the real scale modeling. The execution was carried out in full-scale prototype.
Inspiration: The rounded shaped side table is a hommage of the work Abaporu (1928), by Tarsila do Amaral, a great symbol of modernism in Brazil. The artist spent a lot of time studying in France, going through ateliers like Fernand Leger's, and returns to Brazil bringing this background to create her unmistakable signature. Abaporu, with its vivid colors and rounded shapes, is speculated to be the most valued Brazilian work in the world. The inspiration came from trying to develop a work of reinterpreting Abaporu and reproducing it in my world of design, keeping its essence and its message.
Project Duration: The project started in March 2022 and finished in May 2022, in Rio de Janeiro.
Operation Flow: Having a refined design, the piece brings a graceful balance between form and function. It is a unique side table that catches the eye of the public, being both an organic and clean, yet a statement piece.
Image Credits: Photographer: MCA Estúdio