Gamma Privatbank by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award an Bronze in Luxusdesign Competition Category.

BronzeLuxus· 2023

Gamma Privatbank

by Victor Weiss

Client: Victor Weiss

A' Design Award an Bronze Winner in Luxus Category

52,089

Verified Award Winner

Verify Award Status for #147498

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gamma Privatbank

Gamma ass eng Privatbank, déi als Club nëmmen op Invitatioun fir Vermögensverwaltung konzipéiert ass. D'Memberschaft gëtt duerch eng detailléiert Methodologie an eng Bewäertung vun de Verméiwerter gewäert. D'Design respektéiert d'klassesch Touchpoints vun enger antiker Bank a fügt modern Ariichtungen dobäi. D'Aarbecht ëmfaasst d'Namensfindung, d'Markenstrategie, d'visuell Identitéit, d'Produktentwécklung, d'Architektur an d'Grafikdesign. All neie Member kritt e Signature-Package mat enger Goldmënz, déi de Gamma Club opmécht, enger Këscht Zigarren an engem Rhodium-Stëft. D'Zil ass et, d'mënschlech Interaktioun an enger digitaler Gesellschaft ze bewahren.

The Recognition

About the A' Design Award an Bronze

Gamma Privatbank ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Gamma Privatbank e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Gamma Privatbank erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release